The Travis Copp Marketing Plan
Cutting-edge strategy. Proven results. Local expertise.
When you list with Travis Copp, you get more than a sign on the lawn, you get a strategic marketing approach built to maximize your home’s exposure and value in the Southeast Calgary market.
1. Professionally Designed Immersive Listings
Attract serious buyers with interactive experiences
Travis uses immersive listings powered by technology partners who specialize in web, search, and buyer engagement. These listings combine professional copywriting with 3D virtual tours, detailed floor plans, and advanced SEO, ensuring your home shows up and stands out online.
How it helps you:
- Captures attention in competitive Southeast Calgary markets
- Reaches out-of-town and relocating buyers
- Creates an emotional connection before the showing
“Real estate is not about buildings, it’s about people.”
2. Expert Photography on Every Listing
First impressions start with great photos
Every listing benefits from a professional real estate photographer who knows how to highlight natural light, flow, and key features. No blurry phone pics here, just high-quality imagery that makes your home pop across all platforms.
How it helps you:
- Elevates your home above the competition
- Generates more clicks, shares, and showings
- Builds trust with buyers instantly
3. Matterport & iGuide Virtual Walkthroughs
24/7 open house access, anywhere in the world
Using the latest tools like Matterport and iGuide, Travis creates a digital replica of your home. Buyers can explore room by room at their own pace, making your property accessible at any time, even from out of province.
How it helps you:
- Widens your buyer pool
- Minimizes unnecessary in-person showings
- Gives your home a modern, tech-savvy edge
4. Drone Footage & Cinematic Video
Tell a story that moves buyers
When appropriate, Travis includes drone footage and lifestyle video to showcase your home, property size, and neighbourhood in a way that static images can’t match. Perfect for estate homes, corner lots, or areas like Mahogany and Cranston with unique outdoor features.
How it helps you:
- Shows context, curb appeal, and lifestyle
- Boosts visibility across social and web platforms
- Makes your listing unforgettable
“Price is what you pay, value is what you get.”
5. Staging Services to Elevate Presentation
Professional staging makes every space count
Whether it’s light touch-ups or full staging, Travis has trusted local partners who know what today’s buyers want to see. He’ll guide you on what makes the most impact, without overextending your budget.
How it helps you:
- Helps buyers visualize themselves in the space
- Increases perceived value
- Shortens time on market
6. Strategic Print Marketing at Every Showing
Leave a lasting impression
Every in-person showing includes thoughtfully designed print materials, featuring key highlights, floorplans, and neighbourhood insights, to ensure your home is remembered long after the tour ends.
How it helps you:
- Reinforces your home’s selling points
- Encourages follow-up discussions
- Puts your listing in buyers’ hands, not just their screen
7. National Agent Networking
Exposure beyond the Calgary city limits
With years in the industry and relationships across Canada, Travis taps into a broad agent network to promote your listing, not just locally, but in other markets where buyers may be considering a move to Calgary.
How it helps you:
- Reaches relocation buyers and investors
- Builds buzz beyond MLS®
- Taps into a wider pool of qualified leads
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”
Your Southeast Calgary Listing Deserves More
Every home Travis lists gets the full benefit of professional media, smart marketing, and the support of tech experts behind the scenes. He brings the tools and the experience to make your home stand out and sell with confidence.
Thinking of selling?
Get in touch with Travis Copp to book a no-pressure consultation and personalized market evaluation.
